I attended a free WebEx training several days ago in the hopes of learning something about book launches. I was dismayed at all the generalities of the training that was presented. No major bits of training nuggets that I haven’t read or seen before.
I’ve seen a lot of this lately with author entrepreneurs who are out there providing a course and sharing knowledge that in turn the
call to action is Buy-Buy-Buy the package of additional course content. I don’t mind this happy to support, but in order for me to buy, make the training worth wild and not just your advertising marketing show. It’s a fine balance and there are a few out there that do a great job at this.
Here are three tips that I’ve noticed in training’s I really enjoy that make training course content better for attendees like me:
1. Present a Case Study.
It may not be to all audience members, however, it’s all relatable and it’s important to those who don’t know you yet it showcases your expertise. Let us see behind the curtain if we buy into your course.
2. Give the Goods.
Okay, you don’t want to give all the training knowledge away then pick a point of the course and take a deep dive and showcase all that specific content. Peak-a-boo training all the way through to get me to buy your course kit, gets annoying. Show attendees that yes, it’s worth their time. Got to give, to get.
3. Give Aways.
Pick an attendee and give away something on the spot in the Live WebEx. Keep your audience in attendance. It’s great when it a high-value item, but the premium of your training is just as great too! Your attendees may think that iPad is awesome, but we were sold to attend the training on the topic you’re presenting.
I realize this blog post is specific to those who attend and present indie author course content, however, I think it’s relatable to most training.
What are other tips that you would recommend and want to see from training courses your attending?